SEMA 2010 Features BMW-to-Baja Transformation, Welding Demos

SEMA 2010 Features BMW-to-Baja Transformation, Welding Demos

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The 2010 SEMA Show was held Nov. 2-5, 2010 at the Las Vegas Convention Center, where Miller showcased Bill Caswell's live BMW-to Baja transformation and hands-on welding demonstrations.

The 2010 SEMA Show, the world's largest automotive specialty show, recently drew more than 100,000 show attendees and 1,800 exhibitors to the Las Vegas Convention Center for four action-packed days, highlighting the latest trends and innovation in the specialty-equipment industry.

From new products to live demos and tricked-out vehicles, the eye candy was everywhere. 

While not as lavish, Bill Caswell’s complete overhaul of a junkyard ‘80s BMW into a Baja vehicle was clearly a crowd favorite.

Live from the Miller booth, the hardcore do-it-yourselfer worked to construct the Baja vehicle in preparation for racing in the SCORE Baja 1000. The transformation included the welding and installation of a roll cage as well as integration of rear subframe and trailing arms, and suspension for the off-road vehicle.

Check out the SEMA Show 2010 playlist via Miller’s YouTube channel or visit to learn more about Caswell’s background and view videos tracking his daily progress while at the show. 

Less than two weeks after departing the show floor, Caswell’s homemade Baja vehicle passed inspection and he made the starting line in the SCORE Baja 1000. Caswell unfortunately experienced difficulty after ripping the steering rack from his vehicle and was unable to complete the race.


Baja 1000, SEMA, Bill Caswell, Miller Electric Mfg. Co.,
 Bill Caswell inspects his homemade Baja vehicle during Baja 1000.
Published: December 9, 2010
Updated: June 27, 2018