Big or small, they fail to offer a quality service expected of a larger company that this industry requires. Why doesn't Miller start a subsidiary to support the companies that purchase their machines?!?
I'm sure plenty of you received a mass email from the president of Miller asking how they can improve.
Start serving your customers beyond the purchase of the machine. Supply them with quality wire, gas, safety, abrasives and consumables. Choose the best manufacturers from each and carry them.
Miller may be going into competition with some of there customers, but I've seen this business model work before.