SEMA 2009 presented its awards for the best new products of the show during breakfast on November 3, 2009.
Emceed by the legendary voice of drag racing, Dave McClelland, the ceremony recognized 13 categories for achievement:
Best New Off-Road/4-Wheel Drive Product: Rescue 42’s Jackmate
Best New Interior Accessory Product: Bully Dog Technologies’ Watchdog
Best New Exterior Accessory Product: Bushwacker Inc.’s JK Armor Rocker Panel and Sill Plate
Best New Packaging Design: AE Distributing’s Contour HD 1080P
Best New Engineered Product: Cequent Performance Products’ NU2 Bike Carrier
Best New Performance-Street Product: Sprint Booster USA’s Sprint Booster for 2010 Camaro Manual Transmission
Best New Street Rod/Custom Car Product: Master Shift’s Shift Lever Relocation Hardware for TKO and T56 transmissions.
Best New Performance Racing Product: Phenix Industries’ Speedlox
Best New Merchandising Display: Macneil Automotive Products Ltd.
Best New Pickup/SUV/Van Product: Pilot Automotive’s Tailgate Lock
Best New Mobile Electronics Entertainment Product: PLX Devices’ Kiwi Wifi
Best New Tools & Equipment Product: TCA Tool Storage’s TCA HD 41” Tool Storage Solution.
Best New Powersports Product: Dakota Digital Inc.’s MCL-2000 Series Harley Davidson 4.5” tank mount digital instrument system.