Miller will partner with TriStar Motorsports to serve as a primary sponsor of the No. 19 Chevrolet Impala with driver Mike Bliss in the Top Gear 300 race this Saturday, May 28, 2011 at Charlotte Motor Speedway. The partnership will mark Miller’s first NASCAR primary sponsorship endeavor.
“It’s an exciting time for us to be able to partner with TriStar Motorsports and Mike Bliss”, said Andy Weyenberg, Manager of Motorsports Marketing at Miller. “We believe in Mike’s ability and have worked with him at Xpress Motorsports when he won a NASCAR Camping World Truck Series Championship and again at the Haas CNC Sprint Cup program. Miller products are used daily at many of these race shops, so when Rick Carpenter brought this opportunity to us, we thought it would be a great way to highlight our products to everyone from the casual hobbyist to the professional racer.”
TriStar Motorsports Driver Mike Bliss reiterates Weyenberg’s excitement about the partnership especially at the track where he recorded his last Nationwide Series victory in 2009.
“It’s an honor to once again work with Andy and Miller for this weekend’s race at Charlotte. Not only is their equipment first class, but they put a large emphasis on people and commitment which is just one of the many reasons they have a large global presence. I know we will represent them well and put on a great show for them and the fans.”
Tune into the Top Gear 300 race on ABC this Saturday, May 28 at 1:30 p.m. (Central). Pre-show coverage countdown starts at 1 p.m.