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Miller Consolidates Smith Equipment Products Under Brand, Expands Metal Cutting Offering

Miller metal cutting offering now includes oxy-fuel products formerly branded as Smith Equipment

 

APPLETON, Wis. (Aug. 5, 2013) — Miller Electric Mfg. Co. has announced that it has consolidated the Smith Equipment oxy-fuel cutting equipment product line under the Miller brand. The consolidation expands the current Miller metal cutting offering, which includes a variety of portable plasma cutting packages. The oxy-fuel product line will continue to be manufactured in Watertown, S.D., to the same high quality standards. The only difference is that the name on the product will change to Miller.   


“Our long-term strategy for growth involves building and leveraging the strongest brands in our portfolio,” says Mike Weller, president, Miller Electric Mfg. Co. “Miller is a powerful welding equipment brand in North America and is in the unique position to grow in other product categories, which has led us to consolidate the Smith Equipment oxy-fuel products under the Miller brand.”

 

Miller has long been known and respected in the industry as a leader in welding and metal cutting technology. Adding the Smith Equipment oxy-fuel product line to the brand helps strengthen the company’s metal cutting offering, and simplifies business for Miller distributors and end users by providing “one stop” for all metal cutting needs. The partnership that led to this consolidation is based on a mutual commitment by Miller and Smith Equipment to manufacturing the most reliable equipment in the industry, as well as providing the best technical and customer service support.

 

Several products will retain the Smith Equipment brand name, including the Little Torch™ jewelry torch, QuickBraze® HVAC/R and appliance repair torches, specialty gas regulators, Handi Heet® soldering outfits and Silver Smith™ air-fuel jeweler’s torches. 

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Media Contact

Two Rivers Marketing (for Miller Electric Mfg. Co.)
515-557-2068
Monica DeBrot: monicad@2rm.com

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