Media Contact
Insight Marketing
262-240-979
Ron Piskula: ronp@imipr.com
Miller Partners with Discovery Channel for Motor City Motors
Discovery Channel’s new show Motor City Motors matches a team of automotive builders with Miller welding, cutting and fume extraction equipment, testing their creative ingenuity over a 5-day custom build in competition for $5,000 in tools. The high-speed thrill of the build is captured on Motor City Motors airing Monday nights at 10 p.m. EST/PST, 9 p.m. CST.
 |
| Vital to each build on the Discovery Channel’s new show Motor City Motors, this Millermatic 252 MIG welder is a regular performer around the Detroit Brother’s shop. |
APPLETON, Wis., January 18, 2010—Miller Electric Mfg. Co. partners with The Discovery Channel to bring you the newest extreme automotive TV show Motor City Motors. The show follows Dave and James Kaye, a.k.a. The Detroit Brothers, as they showcase Detroit’s finest metalworking specialists in a five day contest to transform an old vehicle into something unique and powerful. Each team is equipped with Miller welding, cutting and fume extraction equipment to complete the challenge in five days.
The prize package for each episode’s winning team includes five (5) Millermatic 211 Auto-Set MIG packages OR Diversion 165 TIG packages, along with a Miller welding helmet, welding gloves and combo jacket. Challenges include transforming a Chevy Suburban into a pothole filling machine, and combining a military truck with a combine to create the ultimate corn processing machine. Motor City Motors airs Monday nights at 10 p.m EST/PST, 9 p.m. CST.
Quotes
“Motor City Motorsgives us an opportunity to showcase our craft while also stimulating the industry and the city that we love. It’s not always easy, but we take great pride in every custom vehicle that comes out of this shop. We’re excited to share that with other designers, metalworkers and artists. We rely on the Miller welders and equipment to make that happen.”
—Dave & James Kaye: The Detroit Brothers
“Motor City Motors exemplifies the ingenuity and work ethic that makes Detroit the center of the automotive industry in the U.S. We’re excited to help showcase the talents of skilled craftsmen and stimulate the imaginations of custom automakers everywhere.”
—Vickie Rhiner, brand manager, Miller Electric Mfg. Co.
Links
About Miller
Miller Electric Mfg. Co., headquartered in Appleton, Wis., is a leading worldwide manufacturer of Miller brand arc welding equipment and is a wholly owned subsidiary of Illinois Tool Works Inc. (NYSE: ITW).
For more information, visit Miller’s Web site at www.MillerWelds.com, call 1-800-4-A-Miller (800-426-4553), email info@millerwelds.com, fax 877-327-8132, or write to Miller Electric Mfg. Co., P.O. Box 100, Lithonia, GA 30058.
Click to download Miller logos
Click to download Miller desktop images
Editorial Contact: Ron Piskula Insight Marketing, LLC, ronp@imipr.com (262) 478-9295
